SimplyMove (“we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website, mobile applications, and related services (the “Services”).
Key principle: We believe in privacy by design. Camera-based movement analysis runs primarily on your device. Cloud features are optional and only activated with your explicit consent.
1. Information We Collect
We may collect the following categories of information:
Account information – name, email address, password, and profile details you provide when creating an account.
Subscription and payment data – handled by our payment providers (e.g. Apple, Google, or Stripe). We do not store full payment card details.
Usage data – exercises completed, progress, preferences, and how you interact with the app.
Device information – device type, operating system, unique device identifiers, and approximate location (country/region).
Camera data (optional) – when you enable AI movement coaching, the camera feed is processed primarily on your device. Frames are not stored unless you explicitly enable cloud-assisted features.
Community content – messages, posts, or interactions you choose to share within community features.
2. How We Use Your Information
To provide and improve the Services
To personalize exercise recommendations and track progress
To process subscriptions and send related communications
To enable optional AI coaching features (with your consent)
To maintain community features and prevent abuse
To comply with legal obligations
3. AI and Camera Processing
SimplyMove offers optional AI-powered movement analysis:
On-device processing is the default. Pose estimation and repetition counting run locally on your phone or computer whenever possible.
Cloud-assisted features (advanced coaching, form feedback, or progress insights) are only activated when you give explicit consent.
We do not use your camera data for advertising or sell it to third parties.
4. Legal Basis for Processing (GDPR)
If you are in the European Economic Area or United Kingdom, we process your data based on:
Performance of a contract (providing the Services you requested)
Your consent (for optional features such as cloud AI or marketing emails)
Legitimate interests (improving the product, security, and fraud prevention)
Legal obligations
5. Data Sharing
We do not sell your personal data. We may share limited information with:
Service providers who help us operate the Services (hosting, analytics, payment processing), under strict data processing agreements
Authorities when required by law
6. Data Retention
We retain your information only as long as necessary to provide the Services and for legitimate business or legal purposes. You may request deletion of your account and associated data at any time.
7. Your Rights
Depending on your location, you may have the right to:
SimplyMove is not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us so we can delete it.
9. Security
We implement appropriate technical and organizational measures to protect your data. However, no method of transmission or storage is completely secure.
10. International Transfers
Your information may be processed in countries outside your own. When we transfer data from the EEA/UK, we use appropriate safeguards such as Standard Contractual Clauses.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via the app or by email.